Coke/Pepsi Swot Analysis Essay

Strengths1. In 1993 reverse held a 59% share of the fountain marketusing it to promote the brand further. 2. Coke earned a high percentage of its profits in the multinational market. They established themselves with the help of base bottlerslarge, committed, and experienced bottling outfits the like Norways Ringnes and Australias Amatil 3. During WWII Coke was able to establish itself in the European and Asian markets with the help of the government because it was being sold to the American troops in those regionsWeaknesses1. Cokes regard could not compete with Pepsis Pepsi Generation campaign because it was perceived as being one of miserable town and outdated 2. Business relationships with bottlers have not been standardized 3. Carbonated drinks faced utmost of in the raw age drinks.Opportunities1. Quick response to new age beverages with the introduction of PowerAde, Nordic Mist, Tab Clear and its coalition with Nestea. 2. The potential growth of the international market of 7% to 10% per year (Eastern Europe, China India) 3. Overhauling image to object the youth marketThreats1. Indias government requesting that the formula be disclosed to them 2. Pepsis marketing campaigns like the Pepsi Challenge & the Pepsi Generation 3. FTC looking into the franchise territory agreementsPepsiStrengths1. Aggressive and innovative marketing campaigns2. Acquisition of restaurants3. entranceway of 13 new products4. Michael Jackson as a celebrity endorserWeaknesses1. Carbonated drinks faced completionnew age drinks2. Youth was main target group3. Lack of presence in the international marketOpportunities1. Acquiring Seven-Ups international operations2. Acquired bottling operation systems3. Response to growth in the Tea market partnership with Lipton Threats1. Cokes quick responses to all marketing strategies2. Market cogitate was strongest in North America/too little international focus3. Private label phenomenon in supermarkets